Is logo design really that hard? 🤨 If AI can spit one out in seconds and all the “best” ones are really simple, it shouldn’t be that hard… right? Finding the right balance of story and simplicity is what makes a logo good and sometimes it takes a load of iteration to find it. For example, this project for Kohlben Vodden, took nearly 100 attempts 🫠 but it was worth every second. #branddesign #logodesign #branding #brandidentity #designprocess
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Oh i see the problem, its good but i weirdly really like how angular the first one is. It does feel rustic and unique
One thing people tend to miss is that, most big brands didn't start with logos as simplistic as they are now. When brands start, standing out is a bigger priority, and when they are huge enough, recognition is a bigger priority. Which tends to mean brand logos shift in the Simplicity-Story scale over time. When we just look at the logos of the biggest brands, they seem too simple, because they have reached the level of "bigness" to warrant that level of "simpleness". A mom-and-pop restaurant round the corner is going to want a more "eyecatchy" logo than three spokes in a circle, that would largely go unnoticed, but it works for a major car brand with huge headquarters in one of the most famous cities in the world because what more "eyecatching" do they need? But to get to that spot of having a logo that looks so simple that everyone claims they could have done it too, they had to work through more detailed logos in their past too
i mean the horse covers both his odin name and the chinese and maybeee the uk's cavalry if we stretch it enough. just add an emu and boom australia represented
Coincidentally, since Sleipnir had 8 legs, you didn’t need 8 in the mane
I think one of the real factors is there's no "perfect" logo. If it falls in the sweet spot that you love, and the product/service is good, the logo wont matter
Let's keep in mind that pretty much 90% of current big brand logos hang heavily on the simplicity side of the scale. Good logos are hard to find nowadays.
On your design; why come up with an eightpointed mane when the thing literally has 8 legs already? Please make a difference between a word mark and a logo. Most companies do not even make the effort to try and come up with a good logo anymore. Netflix --> wordmark, Apple --> literal name is logo, YouTube --> A playbutton (but one of the first to use it and become well known?) Also you show the Claude / Anthropic logo as an example, but is it good? Or just a recognizable anus? Love the work! Keep it up. Cheers!
I guess the client missed out on a great opportunity
No thanks I prefer my logo cluttered with 285 pictures of Toyota Vitz RS 1.5
But what about the other stories ? China, UK, Australia? If u didn't need to put those in, do we really need to use so many layers in any logo ?
You forgot to mention the totally subjective matter of the client’s taste 😅
Thanks for the tip
Still too busy
Sleipnir?
I used the AI as the starting point to research the common symbols, the meaning of colors, and then kept iterating.
Damn.. completely incorrect.. None of the popular logos have any story.. Theyre just visually appealing and simple. Nothing more. Mechanical devices
the one benefit ai would have here is you’d always get more than four legs on a horse, even if you wanted four!
Your videos have come across my feed for months now and I think this is the first time I’ve heard your voice 😂
so you take together 256 complicated things and dont know why customer is happy with simply one... thats a shock...
Okay Jacob from Abott Elementary