Great startup ideas can still fail | Vivek Sinha | Founder, Emversity

Not every startup fails because the idea is bad. Sometimes, it fails because the world isn't ready. Vivek's first venture—a construction materials platform—launched before GST and before demonetisation transformed the industry. Margins were wiped out. The market wasn't ready. The timing wasn't right. The experience taught him one of the hardest lessons in entrepreneurship: A great idea at the wrong time can look like a bad idea. Timing isn't everything but it's often the difference between struggle and scale.