Discover a toothbrush that didn’t start as one. Dyson began with a jet – because jets can reach where brushes can’t. The result is Dyson CameraJetᵀᴹ: the only toothbrush with a camera powered by Gap Optical Targetingᵀᴹ, designed to precision‑floss between teeth while you brush.¹ How the Dyson CameraJetᵀᴹ toothbrush works: A 100k pixel macro lens camera scans for the gaps between teeth. It analyses 28 images per second, while an AI machine-learning algorithm helps identify where to clean next. A Conical jet releases a one millisecond burst of liquid to jet plaque away, and is designed to be gentler on gums and enamel than a needle-shaped jet.² Variable sonic oscillation keeps bristles in constant motion, with 58,000 sonic movements per minute. Visit to your local Dyson website to learn more about Dyson CameraJetᵀᴹ toothbrush. 00:00 The Dyson CameraJetᵀᴹ toothbrush. 00:07 Why it started with a jet. 00:20 Rethinking the jet shape and speed. 00:37 Adding a 1mm camera. 00:55 Creating an algorithm to spot missed gaps. 01:16 Studying plaque and adding mouth rinse. 01:39 The brush head, motor and oscillation. 01:56 It felt wrong calling it a toothbrush. #Dyson #DysonCameraJet #OralCare #ElectricToothbrush #PrecisionFlossing #MyDyson ¹ From assessment of publicly available market data conducted up to June 2026. Toothbrush in Brush and Auto-jet mode. ² Comparing needle-shaped jets vs. Dyson’s Conical jet in lab-based testing using proxy plaque. Availability of Dyson mouth rinse and toothpaste may vary by market.
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Give a prize to the marketing department too because the details of this video are absurd! Great job Dyson
we get a Dyson toothbrush before GTA6
Dyson really built a missile targeting system for dental plaque.
I had to check my calendar. It's 1. September, not 1. April
I want to try this but... a $499 toothbrush when my Dyson vacuum breaks more often than literally anything else in my home.
All the reviews on the website are 5 stars from Dyson staff😂
Can't wait to be locked in to buying expensive Dyson toothbrush heads and toothpaste and mouthwash
“Lock, Stock and Two Smoking Toothbrushes”
Jaguar marketing team should learn something from this. I know i will not be able to afford the toothbrush, but I am impressed by the ad. 😅
Does it stream to Youtube?
I will wait for the chinese brands to build a similar product for 10x less price😊
Missing a gap isn’t the issue, it’s the crowded and overlapping teeth that will be the problem. Human mouths aren’t perfectly straight and smooth like the plastic typodonts they’re testing the product on. This still won’t remove sticky, tenacious and cariogenic biofilms in the tight interdental spaces of natural teeth. So please still floss!
Available to buy now for £47,999.70 ( charger extra )
It looks like they laid off all product designers. This is what happens when engineers engineer for engineering sake: the first toothbrush in the history of the world to need an instruction manual in order to use it.
This might be the best ad I've ever seen... and it's for a freaking toothbrush.
people focus on the $500 for the toothbrush, but remember the replacement brush head is $15 a piece
Did Guy Ritchie direct this? It's very convincing whilst also slick. £420 is a lot and I have no idea how much replacement brush heads would cost, not to mention the special non-foaming toothpaste
My Dollar store toothbrush is just fine thank you
RIP gums
1:37 We forgot to talk about the brush 💡👈