McDonald's CEO Chris Kempczinski posted a video of himself trying the chain’s new Big Arch burger and it didn’t go well. “I don’t even know how to attack it, there’s so much to it,” he said in the video posted to Instagram while holding the burger in his hands and taking a bite. Viewers criticized Kempczinski's awkwardness while eating the burger, with one writing, “What’s the opposite of genuine and authentic?” “Man’s aura screams kale salad,” a second person wrote on the post, which drew thousands of comments and likes. The Big Arch burger, featuring two quarter-pound patties and multiple toppings, is available for a limited time in the US, priced between $6.89 and $10.19. The 1,020-calorie burger is already a permanent menu item in the UK and Ireland, having shown strong performance in test markets. #ChrisKempczinski #McDonalds #BigArchBurger #McDonaldsCEO #FastFoodNews #BurgerReview #ViralVideo #McDonaldsMenu #FoodIndustry #SocialMediaReactions 🍔📱 Full article: https://www.independent.co.uk/life-style/mcdonalds-big-arch-burger-taste-test-video-b2931085.html Watch more on Independent TV: https://tinyurl.com/yc7ukx9n The Independent is the world’s most free-thinking newsbrand, providing global news, commentary and analysis for the independently-minded. Subscribe: https://bit.ly/Subscribe-to-Independent Find us on social: TikTok / https://www.tiktok.com/@independent Instagram / https://www.instagram.com/the.independent/ X (Twitter) / https://twitter.com/Independent Facebook / https://www.facebook.com/TheIndependentOnline Download the iOS & Android app: https://tinyurl.com/2s3ts5dh Sign up to our newsletters: https://tinyurl.com/2bmw565x Help to support truly independent journalism. Every dollar you contribute will directly fund additional special reports and investigations from a free-thinking, award-winning newsroom you can trust: https://www.independent.co.uk/donations
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You know it cant be trusted when the ceo refers to food as "a product"
I don't think this guy has ever actually seen a hamburger before.
CEO: "That's a big bite" Me: Where's the bite, sir?!
I've seen a 6 year old eat vegetables with more enthusiasm
Yeah "I'm gonna eat this for my lunch, just so you know" bro in fact didn't eat it for his lunch
"It's a delicious product." Tell me you are a robot without telling me you are a robot.
Studies have shown that corporate ceo's exhibit alot of the same traits as psychopaths.
He purged right after this, then shed his skin and ran up the wall hissing
Blink twice if you're being held hostage.
This is ironically the best anti-McDonald’s ad I’ve ever seen. If the CEO can’t stomach one bite, that should tell us something. He looked seconds away from vomiting.
“Its disgu- I mean distinctively McDonalds”
It's disturbing how fake his behaviour feels. Like he's trying to be a "normal human" but he calls his food a product, calls his food being fed to people a test. He's literally the stereotypical CEO villain in movies.
We live in a time where reality and satire are indistinguishable
No dessert? Oh yeah, that's right. The ice cream machine isn't working.
smallest bite ever. you can tell he didnt want to do this.
bro took a Squidward bite, barely skimming the bread, and acts like he ate half the burger
Bro took a bite out of it like Squidward from that episode where he is forced to try a krabby patty
I feel like most attempts to make a CEO seem "normal" or relatable ends up highlighting how out of touch they really are.
The most accountant, spreadsheet, bean-counter type CEO ever.
So, first he says how great it is and how he loves it and then proceeds to act like it's his first time having one........